THE FAST &
THE FABULOUS
F1® ARCADE - LAS VEGAS OOH CAMPAIGN
To mark the opening of F1® Arcade’s flagship US venue in Las Vegas, I led the creative for an OOH campaign built around the tagline The Fast & The Fabulous.
A high impact out-of-home campaign bringing the energy of F1 Arcade to the heart of the Las Vegas Strip. The bus wrap featured striking, larger-than-life visuals that captured the venue’s unique blend of racing, entertainment and nightlife.
BUS WRAP
KEY VISUAL
The campaign creative was built around bold nightlife inspired imagery, combing the high energy racing photography with
a typographic system to bring F1 Arcade’s high octane experience to life
EMAIL CAMPAIGN
RACE WEEK
A suite of email assets which spotlights
in-venue excitement of race week; from exclusive activities to themed events at the Watch Parties.
NEXT PROJECT