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CONCEPT - CAMPAIGN
Developed for LiveScore Bet’s 2026/27 season, this creative direction was designed to work across promotional and retention campaigns. Combining expressive sports imagery, a bold typographic system and a distinctive 26/27 pattern, the assets create a consistent visual identity that supports campaign messaging and ongoing customer engagement.
KEY ELEMENTS
The campaign brings together a distinctive 26/27 pattern, a bold seasonal badge and expressive football imagery to capture
the excitement of the Premier League’s return. Designed to stand apart from everyday promotions, these elements create a recognisable visual identity that celebrates the start of the new season.
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